Tracking down the product launches and advertising strategies of leading brands - H1 2024

Case studies of some leading brands including product launches, innovation strategies and more! A discussion on the latest product launch trend and leading brands’ innovation themes in order to respond to competitor and position your client’s brand more effectively. GlobalData Explorer’s alternative databases help you to gain intelligence on Product Launches and Innovation Strategies, enabling you to: a) Monitor the most innovative launches across categories and geographies and understand which products highlight the direction of future innovation. b) Benchmark products against product category leaders and explore their innovations and claims. c) Explore different innovations in products and claims that the company use for promoting the product.