Male Toiletries Market Opportunities, Trends, Growth Analysis and Forecast to 2028

Male Toiletries Market Report Overview

The male toiletries market size was estimated at $17.9 billion in 2023 and is likely to grow at a CAGR of more than 3% from 2023 to 2028. The rising consumer interest in male grooming and hygiene is supporting sales in the sector. Furthermore, growing health and wellness concerns have created a demand for natural claims in male toiletries. The global male toiletries sector is also benefiting from the rising urban population and changing consumer lifestyles.

Male Toiletries Market Outlook 2023-2028 ($ Billion)

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The male toiletries market research report includes a comprehensive overview of the consumption dynamics in the health and beauty industry, including male toiletries, for the period 2018-2028. The report covers high-potential countries based on key factors such as economic development, governance, socio-demography, and technological infrastructure to understand future market opportunities. Also, leverage our elaborate list of leading global and regional brands along with their product profile and market shares. Furthermore, our analysts have reviewed the distribution channels and the packaging materials based on volume sales of products, to identify better avenues for market reach and product exposure.

Male Toiletries Market Segmentation by Category

The key categories in the male toiletries market are men’s disposable razors & blades, pre-shave cosmetics – men’s, aftershaves & colognes, and post-shave cosmetics – men’s. In 2023, the men’s disposable razors & blades category was the largest category with the highest value sales.

Male Toiletries Market Analysis by Category, 2023 (%)

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Male Toiletries Market Segmentation by Regions

The key regions in the male toiletries market are the Americas, Asia-Pacific, the Middle East and Africa, Western Europe, and Eastern Europe. In 2023, the Americas led the male toiletries market, with the US being the leading market in the region. Growing awareness regarding men’s hygiene and the desire to look well-groomed are supporting sector sales. Moreover, increasing health concerns among consumers are stimulating demand for clean and natural claims in male toiletries.

Male Toiletries Market Analysis by Regions, 2023 (%)

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Male Toiletries Market Segmentation by Distribution Channel

The key distribution channels in the male toiletries market are hypermarkets & supermarkets, convenience stores, parapharmacies/drugstores, e-retailers, and others. In 2023, hypermarkets & supermarkets were the largest distribution channel in the male toiletries sector, followed by parapharmacies/drugstores.

Male Toiletries Market Analysis by Distribution Channel, 2023 (%)

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Male Toiletries Market Segmentation by Pack Materials

The key pack materials in the male toiletries market are rigid plastics, flexible packaging, rigid metal, glass, paper & board, and others. In 2023, rigid plastics emerged as the most used pack material in the male toiletries market.

Male Toiletries Market Analysis by Pack Materials, 2023 (%)

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Male Toiletries Market – Competitive Landscape

The key companies in the Male toiletries market are Unilever, Procter & Gamble, Edgewell Personal Care, Beiersdorf, and Société Bic among others. In 2023, Procter & Gamble emerged as the market leader. A few of the key brands of Procter & Gamble are Gillette, Gillette Mach 3, Gillette – Prestobarba, and Gillette- sensor among others.

Male Toiletries Market Analysis by Companies, 2023 (%)

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Key Segments Covered in this Report.

Male Toiletries Category Outlook (Value, $ Billion, 2017-2028)

• Men’s Disposable Razors & Blades
• Pre-Shave Cosmetics – Men’s
• Aftershaves & Colognes
• Post-Shave Cosmetics – Men’s

Male Toiletries Distribution Channel Outlook (Value, $ Billion, 2017-2028)

• Hypermarkets & Supermarkets
• Convenience Stores
• Parapharmacies/drugstores
• E-retailers
• Others

Scope

This report brings together multiple data sources to provide a comprehensive overview of the global male toiletries sector, analyzing data from 108 countries. It includes an analysis of the following:

• Sector overview: Provides an overview of the current sector scenarios in terms of ingredients, manufacturer claims, labeling, and packaging. The analysis also provides a regional overview across five regions-Asia-Pacific, Middle East and Africa, the Americas, Western Europe, and Eastern Europe-highlighting sector size, growth drivers, the latest developments, and future challenges for each region. This data includes both on-trade and off-trade data.
• Change in consumption: Provides an overview of consumption changes in the overall health and beauty industry, including male toiletries products, over 2018-2028 at global and regional levels.
• High-potential countries: Provides risk-reward analysis of the top two high-potential countries in each region based on market assessment, economic development, governance indicators,
  

  sociodemographic factors, and technological infrastructure.

• Country and regional analysis: Provides a deep-dive analysis of 10 high-potential countries covering value growth during 2023-2028, key challenges, consumer demographics, and key trends. It also includes regional analysis covering the future outlook for each region. Market size includes both on-trade and off-trade data, while only off-trade data is used in company and brand analysis, distribution analysis, and packaging analysis.
• Competitive landscape: Provides an overview of the leading brands at global and regional levels. In the next section, the product profile, country-level presence, and market shares of private labels in each region are detailed.
• Key distribution channels: Provides an analysis of the leading distribution channels in the global male toiletries sector in 2023. It covers “dollar stores”, variety stores and general merchandise retailers, cash & carries and warehouse clubs, chemists/pharmacies, convenience stores, department stores, direct sellers, e-retailers, health & beauty stores, hypermarkets & supermarkets, parapharmacies/drugstores, and others.
• Packaging analysis: The report provides percentage share (in 2023) and growth analysis (during 2023-2028) for various pack materials, pack types, closures, and primary outer types based on volume sales of male toiletries products.

Key Highlights

With growing health and wellness among consumers, there has been an increase in demand for natural and plant-based ingredients in male toiletries products. Consumers are looking for toxin-free ingredients and are avoiding harmful chemicals such as parabens, Sodium laureth sulfate, and sulfates. As a result, manufacturers are formulating male toiletries products using naturally sourced and safe ingredients. The male toiletreis industry is highly regulated in terms of labeling, while manufacturers are expected to produce clean-label items with good-quality ingredient formulations. Consumers are increasingly opting for products that provide clear information. Therefore, brands are focusing on strengthening their communication on pack labels, to increase safety in product usage.

Reasons to Buy

Manufacturers and retailers seek the latest information on how the market is evolving to formulate their sales and marketing strategies. Also, there is a demand for authentic market data with a high level of detail. Thus, this report has been created to provide you with up-to-date information and analysis to uncover emerging opportunities for growth within the sector in the region. The report provides:

• A detailed analysis of the region and high-potential countries, covering the key challenges, competitive landscape, and demographic analysis, can help companies gain an edge in the market.
• Insights on the key trends that drive consumer choice and the future opportunities that can be explored in the region, that can help companies in revenue expansion.
• Information about leading brands in the sector in the region with details about their market share and growth rates.