Sweden Baby Food Market Size and Share by Categories, Distribution and Forecast to 2029

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Published: March 20, 2024 Report Code: GDCG240011CS-ST

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Sweden Baby Food Market Report Overview

The Sweden baby food market size was SEK2.1 billion ($200.5 million) in 2023. The market will grow at a CAGR of more than 2% during 2023-2029.

Sweden Baby Food Market Outlook, 2023-2029 (SEK Million)
Sweden Baby Food Market Outlook, 2023-2029 (SEK Million)
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The Sweden baby food market research report puts together multiple data sources to provide a comprehensive baby food sector overview in the country. The report covers key information about the per capita expenditure (PCE) and per capita consumption (PCC) to help in understanding the baby food market growth trajectory in Sweden. Furthermore, the Sweden baby food market analysis offers detailed category-wise, distribution channel-wise, and company-wise insights to understand potential business opportunities.

Market Size (2023) SEK2.1 billion ($200.5 million)
CAGR (2023-2029) >2%
Historical Period 2017-2022
Forecast Period 2023-2029
Key Categories ·       Baby Milks

·       Cereals & dry meals

·       Wet meals & others

·       Drinks

·       Baby Finger Food
Key Distribution Channels ·       Hypermarkets & supermarkets

·       E-retailers

·       Convenience stores

·       Drugstores & Pharmacies

·       Department stores
Leading Manufacturers ·       Hero

·       Nestlé

·       HiPP

·       The Hain Celestial Group

·       Child Food Factory

·       Others
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Sweden Baby Food Market Segmentation by Categories

The baby wet meals & others led the Sweden baby food market by value in 2023

The key categories in the Sweden baby food market are baby milk, cereals & dry meals, wet meals & others, drinks, and baby finger food. The baby wet meals & others category comprises savory and sweet meals.

Sweden Baby Food Market Analysis by Categories, 2023 (%)
Sweden Baby Food Market Analysis by Categories, 2023 (%)
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Sweden Baby Food Market Segmentation by Distribution Channels

Hypermarkets & supermarkets channel accounted for the highest share of the baby food market in 2023

A few of the key distribution channels in the Sweden baby food market are hypermarkets & supermarkets, e-retailers, convenience stores, drugstores & pharmacies, and department stores.

Sweden Baby Food Market Analysis by Distribution Channels, 2023 (%)
Sweden Baby Food Market Analysis by Distribution Channels, 2023 (%)
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Sweden Baby Food Market - Competitive Landscape

In 2023, Hero was the leading revenue contributor in the Sweden baby food sector

A few of the leading manufacturers in the Sweden baby food market are:

  • Hero
  • Nestlé
  • HiPP
  • The Hain Celestial Group
  • Child Food Factory
  • Others

Sweden Baby Food Market Analysis by Manufacturers, 2023 (%)
Sweden Baby Food Market Analysis by Manufacturers, 2023 (%)
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Segments Covered in the Report

Sweden Baby Food Categories Outlook (Value, SEK Million, 2017-2029)

  • Baby Milks
  • Cereals & dry meals
  • Wet meals & others
  • Drinks
  • Baby Finger Food

Sweden Baby Food Distribution Channel Outlook (Value, SEK Million, 2017-2029)

  • Hypermarkets & Supermarkets
  • Drugstores & Pharmacies
  • E-retailers
  • Convenience Stores
  • Others

Scope

  • This report brings together multiple data sources to provide a comprehensive overview of the baby food sector in Sweden, as part of GlobalData’s global coverage of the sector. It includes an analysis of the following:

  • Market environment: The report provides a comparative analysis of the value and volume shares of Sweden against the Western European and global baby food sectors. Additionally, the per capita consumption (PCC)* of and per capita expenditure (PCE)* on baby food in Sweden are compared at regional and global levels.

  • Background: Provides an overview of births, consumer trends, socio-demographic trends, working women population, and regulations in the Swedish baby food sector.

  • Category coverage and competitive landscape: The report offers an overview of growth at a sector level and provides an analysis of four categories: baby milks, baby cereals & dry meals, baby wet meals & others, and baby drinks. These categories are analyzed by value, volume, and CAGR for the 2017–29 period. The analysis also includes the PCC of and PCE on baby food in Sweden, by category. The report provides an analysis of leading manufacturers and brands in the Swedish baby food sector in 2023 and their market shares in each category.

  • Production and trade: The report provides an analysis of imports and exports in the Swedish baby food sector.

  • Distribution channel: Provides analysis on the leading distribution channels at both sector and category level in 2023.

  • Economic background: The report also provides an outlook on macroeconomic indicators in Sweden, with a detailed summary of the economy and labor market.

Reasons to Buy

  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.

  • Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.

  • Understand consumption by individual product categories to align your sales and marketing efforts with the latest trends in the market.

  • Investigate which categories are performing the best and how this is changing market dynamics.

Hero
Nestlé
HiPP
The Hain Celestial Group
Child Food Factory

Table of Contents

  1. Executive Summary

  2. Market Environment

    • Value and Volume Growth Analysis by Region

    • Growth Analysis of Sweden Compared with Other Leading Countries in Eastern Europe

    • PCC and PCE of Sweden Compared with Global and Eastern European Markets

  3. Background

    • Births

    • The Consumer

    • Sociodemographic Trends

    • Working Women

    • Breastfeeding Trends

    • Regulations

  4. Overview

    • Sweden Baby Food Sector Snapshot

    • Market Size Analysis

    • Manufacturer Shares

  5. Category Analysis

    • Baby Milks

    • Baby Cereals & Dry Meals

    • Baby Wet Meals & Other

    • Baby Finger Food

    • Baby Drinks

  6. Production and Trade

    • Imports

    • Exports

    • Production

  7. Distribution

    • Channel Share Analysis

    • Baby Food Retailing

  8. Economic Background

    • GDP Growth and Inflation

  9. Prospects and Forecasts

    • Future Trends

  10. Appendix

Table

Birth & population trends, 2008–29

Live births by region, 2012, 2014, and 2016–23

Births by age of mother, 2012–23

Number of women of childbearing age by age group, 2012, 2017, and 2023

Female employment trends, 2012–23

Paid employment among mothers, according to age of youngest child, 2013

Working mothers by age & number of children & working hours, 2012

Overall breastfeeding trends, 1986, 1990, 1995, 2000, 2005, 2010–2019, and 2021

Partial & exclusive breastfeeding trends, %, 2010, 2012, 2014, 2016–2017, 2019, and 2021

Breastfeeding by region 2016, 2017, 2019, and 2021

Leading categories (value), 2023

Leading categories (volume), 2023

Baby food: Manufacturer shares, value %, 2017–23

Baby food: Manufacturer shares, volume %, 2017–23

Baby food: Manufacturer shares by category, %, 2023

Baby milks: SKUs by pack type, 2023

Baby milks: SKUs by pack size, 2023

Baby milks: Brand price positioning analysis, 2023

Baby milks: Manufacturer & brand shares, value and volume %, 2017–23

Baby milks: Manufacturer & brand shares, value %, 2017–23

Baby milks: Manufacturer & brand shares, volume %, 2017–23

Baby cereals & dry meals: SKUs by pack type, 2023

Baby cereals & dry meals: SKUs by pack size, 2023

Baby cereals & dry meals: Brand price positioning analysis, 2023

Baby cereals & dry meals: Manufacturer & brand shares, value and volume %, 2017–23

Baby cereals & dry meals: Manufacturer & brand shares, value %, 2017–23

Baby cereals & dry meals: Manufacturer & brand shares, volume %, 2017–23

Baby wet meals & others: SKUs by pack type, 2023

Baby wet meals & others: SKUs by pack size, 2023

Baby wet meals & others: Brand price positioning analysis, 2023

Baby wet meals & others: Manufacturer & brand shares, value and volume %, 2017–23

Baby wet meals & others: Manufacturer & brand shares, value %, 2017–23

Baby wet meals & others: Manufacturer & brand shares, volume %, 2017–23

Baby finger food: SKUs by pack type, 2023

Baby finger food: SKUs by pack size, 2023

Baby finger food: Brand price positioning analysis, 2023

Baby drinks: SKUs by pack type, 2023

Baby drinks: SKUs by pack size, 2023

Baby drinks: Brand price positioning analysis, 2023

Baby drinks: Manufacturer & brand shares, value and volume %, 2017–23

Baby drinks: Manufacturer & brand shares, value %, 2017–23

Baby drinks: Manufacturer & brand shares, volume %, 2017–23

Baby milks & cereals: Trends in imports (volume), 2015–22

Baby milks & cereals: Trends in imports (value), 2015–22

Imports of baby milks & cereals by country of origin (volume), 2020–22

Imports of baby milks & cereals by country of origin (value), 2020–22

Other baby food: Trends in imports (volume), 2015–22

Other baby food: Trends in imports (value), 2015–22

Imports of other baby food by country of origin (volume), 2020–22

Imports of other baby food by country of origin (value), 2020–22

Baby milks & cereals: Trends in exports (volume), 2015–22

Baby milks & cereals: Trends in exports (value), 2015–22

Exports of baby milks & cereals by country of destination (volume), 2020–22

Exports of baby milks & cereals by country of destination (value), 2020–22

Other baby food: Trends in exports (volume), 2015–22

Other baby food: Trends in exports (value), 2015–22

Exports of other baby food by country of destination (volume), 2020–22

Exports of other baby food by country of destination (value), 2020–22

Change in distribution share, 2017–23

Baby food: Sales by outlet type, % value, 2017–23

Baby food: Sales by type of food & outlet type, % value, 2023

Baby population, number of babies (’000), 2010–29

Baby food: Market value, current prices ($ million), 2017–23

Baby food: Market value, constant prices, 2017–23

Baby food: Market volume, million kg, 2017–23

Baby food: PCE, current prices ($), 2017–23

Baby food: PCE, constant prices, 2017–23

Baby food: PCC, kg, 2017–23

Baby milks: Category segmentation, value & volume, 2017–23

Baby food: Market value forecasts, current prices ($ million), 2023–29

Baby food: Market value forecasts, constant prices, 2023–29

Baby food: Market volume forecasts, million kg, 2023–29

Baby food: PCE forecasts, current prices ($), 2023–29

Baby food: PCE forecasts, constant prices, 2023–29

Baby food: PCC forecasts, kg, 2023–29

Exchange rates: LCU per $, 2017–23

Exchange rates: LCU per $, 2024–29

SKUs allocation by product type

Category definitions

Terminology definitions

Figures

Sweden’s value and volume shares in the global and Western European baby food sectors, 2023–28

Sweden compared with the other leading countries in terms of market share, growth, and competitive landscape

PCC comparison – Sweden, Western Europe, and global, 2018–28

PCE comparison – Sweden, Western Europe, and global, 2018–28

Sweden: What is your choice of pack size in the baby care and child care products category?

Sweden: How likely are you to trust recommendations from a virtual assistant (e.g. using artificial intelligence) to buy baby care and child care products?

Sweden: How important are each of the following features when deciding to make a purchase?

Baby food: Sector size (value), 2017–23

Baby food: Sector size (volume), 2017–23

Market size and growth analysis by value and volume, baby food sector, 2017–29

Baby food: Manufacturer shares, value %, 2023

Baby food: Manufacturer shares, volume %, 2023

Baby food: Manufacturer shares by category, % value, 2023

Market size and growth analysis by value and volume, baby milks category, 2017–29

Baby milks: PCE & PCC, 2017–23

Baby milks: PCE & PCC by age group, 2017–23

Baby milks: Segmentation, value and volume, 2017–23

Market size and growth analysis by value and volume, baby cereals & dry meals category, 2017–29

Baby cereals & dry meals: PCE & PCC, 2017–23

Market size and growth analysis by value and volume, baby wet meals & others category, 2017–29

Baby wet meals & others: PCE & PCC, 2017–23

Market size and growth analysis by value and volume, baby drinks category, 2017–29

Baby drinks: PCE & PCC, 2017–23

Share of key distribution channels (in value terms) – baby food, 2023

Key distribution channel share by category (in value terms), 2023

GDP at current prices (SEK billion)

Real GDP growth rate (%)

Consumer price inflation (%)

Unemployment rate (%)

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