United Kingdom (UK) Travel Insurance Distribution Dynamics by Channels and Future Market, 2023 Update
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United Kingdom (UK) Travel Insurance Market Report Overview
The UK travel insurance market research report offers insights into consumer purchasing decisions within the travel insurance scenario and discusses their influence on the market over the next few years.
In 2023, more than 24% of travel insurance purchases were via PCWs, which suggests that consumers want more details from their providers about their coverage levels, policy options, and premium pricing. Additionally, single-trip policies maintained their popularity during the year
Leading Distribution Channels | • Price Comparison Website (PCW)
• Insurers • Banks • Brokers • Affinity |
Leading Providers | • Admiral
• Staysure • Aviva • Nationwide • Post Office |
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UK Travel Insurance Market Outlook
Embedded insurance, parametric travel insurance, and insurance against extreme weather events are a few themes that will impact the UK travel insurance market.
Parametric travel insurance: It offers predefined payouts based on specific triggers or events, rather than traditional claims assessments. It operates on a predetermined set of conditions, such as flight cancellations due to specific weather conditions. In case conditions occur, policyholders receive a pre-agreed payout, simplifying the claims process and providing quicker compensation.
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UK Travel Insurance Market Segmentation by Distribution Channels
In 2023, PCW accounted for the highest channel share in the UK travel insurance market
The preferred channels used by customers when purchasing travel insurance in the UK market are price comparison websites (PCW), insurers, banks, brokers, and affinity, among others.
The banking channel recorded a market share increase in 2023 compared to the previous year. Some banks offer multi-trip policies as add-ons with other products or services, such as bank accounts and travel reward programs. This bundling makes them more appealing to consumers due to the added convenience of having insurance included with other services. Hence, such policies are responsible for the increase in banking channel share.
UK Travel Insurance Market Analysis by Distribution Channels, 2023 (%)
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UK Travel Insurance Market - Competitive Landscape
In 2023, Admiral had the highest share among the providers of the UK travel insurance market
A few of the leading travel insurers in the UK are:
- Admiral
- Staysure
- Aviva
- Nationwide
- Post Office
In 2023, while Admiral was the leading travel insurance provider in the insurer channel, while Staysure was the leading provider in the broker channel.
UK Travel Insurance Market Analysis by Providers, 2023 (%)
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Segments Covered in the Report
UK Travel Insurance Distribution Channel Outlook (2023)
- Price Comparison Website (PCW)
- Insurers
- Banks
- Brokers
- Affinity
Scope
• In 2023, 24.6% of travel insurance purchases were via PCWs. However, PCWs’ market share decreased by 1.8pp compared to 2022.
• In 2023, the proportion of customers who renewed automatically increased by 6.8pp compared to 2022.
• Tesco Bank entered the top 10 in 2023, replacing Coverwise.
Reasons to Buy
- Understand consumer purchasing decisions in the travel insurance space and how these will influence the market over the next few years.
- Improve customer engagement by recognizing customer preferences and adapting products and services to meet their needs.
- Compare the Net Promoter Scores of key providers.
- Discover which providers lead the way in the travel insurance space and learn about new product innovations.
- Adapt your distribution strategy to ensure it still meets customer purchasing behaviors.
Staysure
Aviva
Nationwide
Post Office
Barclays
AXA / AXA Assistance
Tesco Bank
Lloyds Bank
InsureandGo
Coverwise
Defaqto
Direct Line
LV=
AllClear
Holiday Extras
Columbus
Avanti
Saga
Go Travel Insurance
Goodtogoinsurance.com
Allianz
CoverForYou
NatWest
HSBC
Virgin Money
Halifax
Bank of Scotland
Royal Bank of Scotland
TSB Bank
American Express
Asda
M&S Bank
Sainsbury’s Bank
Argos
John Lewis
Compare the Market
MoneySuperMarket
Go.Compare
Confused.com
Booking.com
Airbnb
Expedia
Amazon
Vrbo
Samsung
Sky
Apple
Onefinestay
Santander
IKEA
Meta
Getcover.com
Blink
Generali
Sensible Weather
Table of Contents
Frequently asked questions
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Which are the key distribution channels in the UK travel insurance market?
The key distribution channels in the UK travel insurance market are price comparison websites (PCW), insurers, banks, brokers, and affinity, among others.
-
Which channel was the most preferred among travel insurance seekers in the UK in 2023?
PCW accounted for the highest share of the UK travel insurance market distribution channels in 2023.
-
Which are the leading travel insurance providers in the UK market?
A few of the leading travel insurance providers in the UK market are Admiral, Staysure, Aviva, Nationwide, and Post Office, among others.
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