United Kingdom (UK) Mother’s Day Market Analysis, Trends, Consumer Attitudes and Buying Dynamics, 2024 Update
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The UK Mother’s Day 2024 report forms part of GlobalData’s Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of UK consumers for Mother’s Day. The report analyses the major players, the main trends, and consumer attitudes.
The proportion of UK consumers that participated in Mother’s Day has increased this year, but those spending on the event fell. This has largely been driven by consumers choosing to spend time with their families rather than on gifts for the occasion, with the proportion of those who sent or bought flowers having decreased. This decline in gifting occurred despite 17.0% of consumers stating they felt financially better off or the same compared to 2023, indicating that the fall in spending is more due to a rejection of the commercial nature the event has taken on than consumers not deeming it an important event.
Key Highlights
Mother’s Day participation penetration increased while shopper penetration, retail penetration and leisure penetration all decreased against 2023.
The proportion of Mother’s Day spending on retail decreased in 2024, as consumers focused on spending time with loved ones.
Quality was the most important factor in retailer selection for food & drink in 2024, with Marks & Spencer being the most popular choice with consumers switching from their usual retailer.
Reasons to Buy
Identify the key retailers used by consumers to purchase Mother’s Day products across various categories, and what drives consumers to shop with these retailers
Understand the most appealing Mother’s Day categories shopped for by consumers in 2024
Understand which channels used by consumers are the most popular when shopping for Mother’s Day products
Aldi
Amazon
Apple
Argos
ASDA
ASOS
B&M
B&Q
Blacks Leisure
Blackwells
Bloom & Wild
Boots
Card Factory
Clintons
Co-op
Currys
Cycle Surgery
Debenhams
Dunelm
Flying Tiger Copenhagen
Footasylum
Funkypigeon.com
GAME
Goldsmiths
Gymshark
H&M
H. Samuel
Halfords
Harrods
HMV
Hobbycraft
Home Bargains
Homebase
Hotel Chocolat
House of Fraser
IKEA
Independent retailer
Interflora
JD Sports
JD Williams
John Lewis & Partners
Lakeland
Lidl
Local florist/flower stall
Mango
Marks & Spencer
Matalan
Monsoon
Moonpig.com
Morrisons
Mountain Warehouse
Next
Nike
Ocado
Oliver Bonas
Pandora
Paperchase
Pets at Home
Poundland
Primark
River Island
Sainsbury's
Savers
Selfridges
Shoe Zone
Smyths Toys
Spar
Sports Direct
Superdrug
Swarovski
Tesco
The Body Shop
The Book People
The Brilliant Gift Shop
The Entertainer
The Fragrance Shop
The Perfume Shop
The Range
The Works
Thorntons
Tiffany & Co
TK Maxx
Trespass
Very
Waitrose & Partners
Waterstones
WH Smith
Wickes
Wordery
Zara
Zavvi
Table of Contents
Table
Figures
Frequently asked questions
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