Wellbeing – Consumer TrendSights Analysis, 2023

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

Wellbeing – Consumer TrendSights Report Overview

Wellbeing captures an “umbrella” of needs and lifestyle choices that consumers make to address physical and emotional health. Concern for wellbeing remains heightened post-pandemic, with increased consumption of online content intensifying the focus on physical and mental health and wellness. Consumers have become increasingly aware of what they consume, with an increased attentiveness towards ingredients and proactively making lifestyle choices to maintain wellbeing.

Wellbeing propositions vary between categories, depending on the application of the product and consumer desires. For instance, brands in the personal care sector are launching products enhanced with vitamins as well as other functional ingredients that preserve wellbeing.

The “Wellbeing” consumer trendsights research report assesses the shifting consumer perceptions and habits regarding physical fitness and mental wellbeing. The report analyzes relevant consumer trends and attitudes that drive and support the ‘wellbeing’ trend.

TrendSights: Wellbeing

TrendSights: Wellbeing

Buy the Full Report for More Insights into the Wellbeing Consumer TrendSights

Download a Free Report Sample

Key Trend Drivers •       Rising Health Awareness

•       Financial Pressures and Economic Anxiety

•       Concerns over Physical Fitness and Mental Wellbeing

•       Digitalization

Enquire & Decide Discover the perfect solution for your business needs. Enquire now and let us help you make an informed decision before making a purchase.

Wellbeing Trendsights - Importance

Consumers are looking for products or lifestyle changes that can alleviate stress, enhance short-term health, and safeguard long-term health. This has increased the popularity of products that focus on both physical health and mental wellbeing. Consumer awareness on these subjects has increased rapidly due to the freely accessible information available owing to the proliferation of the internet.

Wellbeing - Key Trend Drivers

The wellbeing trend is being driven by rising health awareness, financial pressures & economic anxiety, concerns over physical fitness and mental wellbeing, and digitalization. For instance, consumers can find and order products in seconds due to growing digital convenience. This creates more time for consumers to engage in wellbeing-related activities such as mindfulness and exercise. Moreover, developments in platform oversight, MedTech, and government policy could drive future growth in the trend.

Buy the Full Report for More Insights into Wellbeing Trend Drivers

Download a Free Report Sample

Wellbeing – Innovations by Brands

Manufacturers leverage functional ingredients to target consumers looking to improve physical and mental wellbeing. Additionally, brands should ensure marketing of health benefits is in line with trusted science, to ensure alignment with verification systems on online platforms.

Awsum Better Bakes – Cake, India: This recent launch in India claims to include functional ingredients from traditional Indian (Ayurvedic) medicine, such as Brahmi. These ingredients are said to boost immunity, mood, and focus while helping to manage stress. Other functional ingredients include ginseng and ashwagandha. The product is also high in protein and free from refined sugar, aligning with 45% of global consumers who look for the sugar content on packaging when deciding how healthy a product is.

Buy the Full Report for More Insights into the Brand Innovations in the Wellbeing Trend

Download a Free Report Sample

Wellbeing – Future Outlook

The introduction of favorable government policies to safeguard mental and physical wellbeing from an early age could drive the wellbeing trend. For instance, gym memberships and fitness programs may be subsidized, while free workshops on maintaining a healthy diet could be offered within local communities. There could be an even higher level of health consciousness among consumers in the future, with full body scans and health checks becoming routine. Brands can prepare for this by enabling their products and services to be personalized to an individual’s specific health needs.

Scope

• Global concern about mental wellbeing is high amidst elevated stress and anxiety levels, while Europeans show the lowest concern for mental wellbeing.

• A sizeable proportion of global consumers are concerned about their physical fitness and appearance, while MEA consumers show the most concern.

• Manufacturers are aligning with the Wellbeing trend by launching products across the FMCG space with functional ingredients, relaxing and energy-boosting properties to improve physical and mental wellbeing.

Key Highlights

  • Global concern about mental wellbeing is high amidst elevated stress and anxiety levels, while Europeans show the lowest concern for mental wellbeing.
  • A sizeable proportion of global consumers are concerned about their physical fitness and appearance, while MEA consumers show the most concern.
  • Manufacturers are aligning with the wellbeing trend by launching products across the FMCG space with functional ingredients, relaxing and energy-boosting properties to improve physical and mental wellbeing.

Reasons to Buy

  • Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Awsum
Grefusa El Piponazo
Corona
Lashe Superfood
Onda Eco
Pedigree

Table of Contents

1. TrendSights: Wellbeing

• Trend Overview

• What?

• Why?

• How?

• What Next?

2. Appendix

Frequently asked questions

Wellbeing – Consumer TrendSights Analysis, 2023 standard reports
Currency USD
$1,950

Can be used by individual purchaser only

$3,900

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company


Undecided about purchasing this report?

Enquire Before Buying Request a Free Sample

Get in touch to find out about multi-purchase discounts

reportstore@globaldata.com
Tel +44 20 7947 2745

Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.

Sample Report

Wellbeing – Consumer TrendSights Analysis, 2023 was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:

  • Assess the relevance of the report
  • Evaluate the quality of the report
  • Justify the cost

Download your copy of the sample report and make an informed decision about whether the full report will provide you with the insights and information you need.

Below is a sample report to understand what you are buying

See what our customers are saying

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at Wellbeing – Consumer TrendSights Analysis, 2023 in real time.

  • Access a live Wellbeing – Consumer TrendSights Analysis, 2023 dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.