Sustainability and Ethics – Consumer TrendSights Analysis, 2023

Explore the following trends and insights from the ‘Sustainability and Ethics – Consumer TrendSights Analysis, 2022’ report:

• Analysis of the sustainability and ethics mega-trend in different sectors.
• Trend drivers and market shifts and how they are likely to play out in the future from a consumer insight perspective.
• Analysis of the innovations in sustainability and ethics trends.
• What the trend is, why it is important, and who is most influenced by it?
• Insights on how brands and manufacturers can capitalize on themes and factors.

How is the Sustainability and Ethics – Consumer TrendSights Analysis, 2022 report different from other reports in the market?

Sustainable claims on products are greatly influencing consumers from every age group making every generation take greater measures to establish more sustainable purchasing resolutions. Getting access to the report will enable you to:

• Understand how emerging trends are shaping both consumers’ and suppliers’ behavior in the market.
• Discover how ecological issues are affecting company decision-making.
• Examine how the attitudes to the issues raised differ by generation. The research concludes by identifying where the trend is heading next and how long it will last.

We recommend this valuable source of information to anyone involved in:

• ​Retailers/Consumer Health Products/White-Label Manufacturers, Distributors/Suppliers
• ​Strategy, Marketing, and Business Development
• Market Intelligence and Portfolio Managers
• Professional Services – Investment Banks, PE/VC firms
• M&A and Investment Consultants, Management Consultants, and Consulting Firms

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Sustainability and Ethics – Consumer TrendSights Report Overview

Sustainability and ethics is one of the eight mega-trends in GlobalData’s TrendSights framework. The sustainability & ethics mega-trend consists of 8 more specific trends, which form the basis of consumer behavior. Environmental challenges such as climate change, deforestation, and increasing landfill waste are serving as a global wake-up call as societies gradually adapt to more sustainable patterns of consumption and production. The sustainability and ethics mega trend is mounting awareness and concern surrounding the scale, complexity, and interdependence of shared social and environmental challenges globally.

The “Sustainability and Ethics” consumer trendsights research report is one of one of the eight mega-trends in GlobalData’s TrendSights covered as part of our TrendSights series of Consumer Insight studies. The analysis covers what the trend is, why it is important, who is most influenced by it, and how brands and manufacturers can capitalize. The research concludes by identifying where the trend is heading next and how long it will last.

TrendSights: Sustainability and Ethics

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Sustainability and Ethics Trendsights - Importance

The Sustainability & Ethics mega-trend consists of 8 more specific trends, which form the basis of consumer behavior. The more specific trends include social responsibility, ethical consumption, ethical luxury, next-generation shopping, resource scarcity, localism, trust & transparency, and environmental responsibility. In 2023, Sustainability & Ethics levelled up as the 6th most influential mega-trend.

A growing demand for ethical, sustainable, and environmentally responsible solutions in the market, along with an increased awareness of climate change might drive this trend’s relevancy even further, with generation trends in values around such issues contributing significantly as Gen Z join Millennials in being a market-defining consumer cohort.

Key Trend Drivers in the Sustainability and Ethics

The key trend drivers for the Sustainability and Ethics mega trend are personal branding, population growth, the environmental cost of consumerism, the age of connectivity, and shifting expectations of businesses.

Personal Branding- There is a status-enhancing value and satisfaction that comes from making ethical choices and doing good. Indeed, consumers are more prepared to be seen actively engaging with social and environmental causes.

Population Growth—The need for resources is at an all-time high, which not only means more mouths to feed but also exacerbates the issue of climate change, thus creating more environmental issues.

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Sustainability and Ethics – Innovations by Brands

Brands are addressing more sustainability issues in their sourcing and production processes. Plant-based ingredients are becoming more popular, even outside the food & drinks sectors. Ethical and sustainability claims in high-quality products are enhancing their premium features. A rise in the popularity of natural ingredients is limiting harsh chemicals.

Tidalove, Facial Cleanser, US: This facial cleanser has been launched in the US as a waterless formula infused with lavender, chamomile, and other natural ingredients. Sold in an eco-friendly plastic sachet, this product is also vegan and free from harsh chemicals and synthetic fragrances.

Ben & Anna, Natural Shampoo, Sanddorn, Aloe Vera, UK: This shampoo has been released in the UK in an unusual format, as it comes in flakes, which need to be put in a dispenser and mixed with water to get the desired, even mixture. It is claimed to be free from microplastic, SLS, and parabens, while also being rich in vitamins E and C. Thus, it can be an appealing product for consumers looking for sustainable goods that embrace the ‘free-from’ trend.

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Sustainability and Ethics – Relevance Across Key Industries

The key industries following sustainability and ethics practices are packaged food and beverages industry, personal care industry, household care industry, babies’ and children’s products, pet products, tobacco products, food service, and the retail sector.

Recyclable packaging and ethical causes are growing as meaningful issues for consumers. Consumers’ decisions to purchase are multi-factored and it is not as simple as just making it cheap or healthy. Brands that embody this by demonstrating to consumers their ethical and sustainable commitments through packaging and marketing will be the ones to develop a stronger and more loyal consumer base.

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Key Highlights

• Younger generations are taking greater measures to introduce more sustainable purchasing solutions.
• The importance of ethical production is widely visible in the majority of the FMCG markets.
• Sustainable claims on products are greatly influencing consumers from every age group to purchase a certain product/service.