United Kingdom (UK) Summer Retail Market – Analyzing Trends, Consumer Attitudes, Occasions and Key Players
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United Kingdom (UK) Summer Retail Market Report Overview
Summer shopper penetration rises in the UK but fails to reach pre-pandemic levels in 2023 although the proportion of people shopping for summer has increased across both retail and leisure. Inflation led most consumers to spend more when compared to the summer of 2022, despite buying the same number of products in both years. With food inflation persistently high, older consumers who purchased food & drinks more than other categories in 2023 felt the financial impact of higher prices to a greater extent. By contrast, younger consumers, while still citing inflation as a reason for spending more, highlighted that they had more money to invest in themselves and their homes. Another driver behind the high spending this year is that many consumers chose to prioritize purchasing for this summer since they were forced to cut back last summer.
The United Kingdom (UK) Summer Retail market research report offers a comprehensive insight into the consumer dynamics and spending habits of British consumers on summer items. The report analyses the market, major players, main trends, and consumer attitudes.
| Key Segments | · Food & Drink
· Buying for Holidays · General Summer Purchasing |
| Key Retailers | · Tesco
· ASDA · Primark · Amazon |
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UK Summer Retail Market Trends
Retailers came up with both online and in-store ways to promote their products.
- The Body Shop: The Body Shop hoped to entice shoppers with promotional offers in its range of shower accessories, including shower gels and exfoliating gloves, with higher discounts for consumers who were bulk buying. The refillable range of shower gels was displayed to encourage consumers to think about their sustainability in health & beauty purchases and make more ethically conscious decisions.
- Next: Next posted pictures of aesthetically pleasing tablescapes and DIY drinks bars on its social media page to promote its dining range. This was a strategy focused on alfresco dining and at-home hosting since an increased cost of living was putting pressure on people’s ability to afford holidays and leisure activities.
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UK Summer Retail Market by Segments
The key segments in the UK summer retail market are food & drink, buying for holidays, and general summer purchasing. The food & drink segment had the highest market share.
Food & Drink: This segment is further divided into non-alcoholic beverages, BBQ foods, alcoholic beverages, desserts, snacks, cooked meats, and fish & other seafood. Tesco was the most preferred retailer for purchasing food & drink items followed by ASDA. The top preferred store types for purchasing food & drink items were supermarkets, convenience store retailers, and value & discount retailers, among others. Moreover, the most preferred device for purchasing food & drink items was mobile.
Buying for Holidays: This segment is further divided into holiday healthcare, clothing and accessories, beach and swim, entertainment, luggage and travel accessories, holiday accessories, and camping & outdoors. Primark was the most preferred retailer for purchasing for the summer holidays followed by Amazon. The top preferred store types for holiday shopping were supermarkets, general merchandisers, and non-food specialists. Moreover, the most preferred device for holiday shopping was mobile.
General Summer Purchasing: This segment is further divided into summer clothing, outdoor & gardening products, items for events at home, and picnics. Tesco was the most preferred retailer for general summer purchasing in 2023, followed by Primark. The top preferred stores for purchasing were supermarkets, value & discount retailers, and general merchandisers. Moreover, the most preferred device for general summer purchasing was mobile.
UK Summer Retail Market Analysis by Segments, 2023 (%)
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Segments Covered in the Report
UK Summer Retail Market Segments Outlook (2023)
- Food & Drink
- Buying for Holidays
- General Summer Purchasing
UK Summer Retail Market – Key Findings
- In 2023, the proportion of people shopping for summer has increased across both retail and leisure, but the shopper penetration is yet to reach the pre-pandemic levels.
- Consumers made summer purchases out of their salary or savings instead of using finance options. Hence, they stayed within their means and opted for items that were at a lower price point. Price and value for money ranked as the most important factor across all categories for consumers.
- With the UK still grappling with the cost-of-living crisis, consumers are becoming more mindful of their purchases and prioritizing spend elsewhere. This has resulted in a decline in general seasonal purchases.
Key Highlights
The proportion of consumers buying for summer this year has increased on 2022 in 2023.
A greater number of consumers stated that they spent less on summer this year compared to last year. This has been driven by consumers opting to spend within their means this year, by making summer purchases out of their salary or savings.
General summer purchasing was down on 2022, as consumers remaining in the UK were more mindful of spend amid the cost-of-living crisis
Reasons to Buy
- Use our in-depth consumer insight to learn which summer product categories are shopped the most by consumers and to ensure that product offers are catering to the needs and wants of customers.
- Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money, and delivery options in order to maximize sales potential.
- Use our average spend data to understand how much consumers are paying in each summer category.
Aldi
Amazon
Argos
B&M
B&Q
Boots
Co-op
Dunelm
Go Outdoors
H&M
HMV
Home Bargains
Homebase
Iceland
JD Williams
John Lewis & Partners
Lidl
Marks & Spencer
Matalan
Morrisons
New Look
Next
Poundland
Primark
Sainsbury's
Superdrug
Tesco
The Body Shop
TK Maxx
Very
Waitrose & Partners
Wilko
Zara
Table of Contents
Table
Figures
Frequently asked questions
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What are the key segments in the UK summer retail market?
The key segments in the UK summer retail market are food & drink, buying for holidays, and general summer purchasing.
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Which was the leading segment in the UK summer retail market?
The food & drink segment had the highest share in the UK summer retail market.
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Who are the key retailers in the UK summer retail market?
Some of the key retailers in the UK summer retail market are Tesco, ASDA, Primark, and Amazon.
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